For each tee we sell, Modog picks up 1 kg plastic - and Modog's first goal is to pick up 1 TON plastic. Modog focuses on the urban environments, to get the plastic before it hits the ocean. Join Modog's community and get your hands dirty in our pursuit to minimise plastic waste! Modog arranges clean-up events, parties and meet ups to get inspired by each other!

Every print is hand designed at home by Maria Modig, co-founder of Modog. She spends so many hours adding the details to the print. That's why it's very important for us that the print quality is top notch. Modog have tested different ways to do it, and have finally found that screening is the way to go. It lasts longer and we get truer colours.

To limit unnecessary waste Modog creates 300 tees in totalt of each print. Modog still have a long way to go in creating lasting fashion, but together with our manufacturer we are taking steps everyday to optimise it.

Every Modog Pineapple Island tee contains around 2 recycled plastic bottles, bottles that would have been thrown in our nature.

This is what the recycled polyester in our shirts actually mean - old plastic waste that is reborn and put to good use.

To give a little more Modog donates 5% of their net profits The Ocean Cleanup to complete the plastic recycling circle.