Look good while doing good with Modog

Let's look at some stats

Posed by Maria Modig

The textile/Fashion industry is responsible for 10% of human CO2 emissions - WHAT??


I think everyone knows in the back of their mind, that fast fashion is bad for our earth. But I also think we sometimes are a bit tired of putting in the time to read up on it and find alternative solutions.

Well HERE WE ARE - for you! Starting Modog, we read, and we are still keeping on readin about the actual impact the textile industry is making on our wonderful planet. Here are 10 facts that blew our mind. We would rate them 1-10, but I think all of these are just too huge to rate.

2 Million olympic sized pools

1. The amount of water used in dyeing textile could fill 2 MILLION olympic sized pools EACH YEAR

2. Textile dyeing is the second largest polluter of water. Often the dyeing water is just dumped outside, together with all their toxins

3. We release 400% MORE carbon emissions if we wear a garment 5 times instead of 50 times. .

400% more carbon emissions

4. 23% of all chemicals produced, well you guessed it - is used in the textile industry

5. We consume around 80 million new pieces of clothing every year, around 400% more than 2 decades ago.

6. 250 000 indian cotton farmers has killed themselves. Reason being the stress and debt they get from buying genetically modified cotton seeds, to be able to keep up with demand..

92 Million tons of waste

7. Only 9% of Australian fashion brands are paying their workers a living wage.

8. 97% of the fast fashion clothing are produced overseas.

9. We decreased the time we kept our clothes with 50% between 1992 and 2002

10. 92 million tons of waste where produced by the Fashion industry in 2015.

So WHAT can we do?

Let's take a stand!

The fast fashion industry is creating up to 52 seasonal trends every year (THAT'S ONE PER WEEK) to make us feel out of touch and trigger us to buy more clothing.


Modog is NOT focusing on trends or cheap clothing. We want our customers to use our tees for years and years! And we love our prints and style - what can go wrong with a white tee with a dope print?

Look for Certificates

Besides not following every single trend, try to buy sustainable and quality clothing. (Well, how the hell do you do that?) Clothing with, for example, these certificates are more than okay:

1. Working under the REACH regulation

2. Any OEKO-TEX®

3. Variations of ISO ( our manufacturer are certified with ISO 9001:2015 )


Besides that - QUALITY and satisfaction. Choose clothing that is long lasting, think '' would I wear this at least 50 times?'' We promise you, you save money in the end, by buying one quality garment for a higher price than buying a fast fashion garment for half.

If you have ANY questions, ask us! :) We would love to help!




Business insider, good on you, the true cost, sustainyourstyle, WWF, HuffingtonPost

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